New Business to Business Ordering Platform Allows Greater Self-Service and Personalization Capabilities for All Canadian McDonald’s Restaurants

Los Angeles, California/Toronto, Ontario – March 24, 2006 – Ignify, a leading provider of B2B and B2C e-commerce solutions has announced today that Jessam Communications, has deployed the Ignify eCommerce platform to power an innovative merchandise-on-demand web service for all 1,390 McDonald’s restaurants in Canada. The new online solution gives restaurant owners a high degree of independence and individuality by providing prompt self-service ordering and message customization for point of purchase merchandising, hardware and training materials. In addition, marketing news and information along with campaign directives and interactive floor-plans ensure restaurants are well informed, merchandised correctly and in-line with campaign objectives

Jessam Communications will tie Ignify eCommerce into their retail and merchandising solutions, providing McDonald’s Restaurants of Canada full capability to create and preview store signage and point of purchase displays, order specialized merchandise and expedite shipping utilizing a simple web interface. In the next phase, Jessam will implement Microsoft Dynamics GP (formerly Microsoft Great Plains) to automate back office operations and integrate with the Ignify eCommerce platform along with tying together shipping systems, EDI and custom web portals offering call center, project management and financial reporting.

“Merchandise-on-demand is a compelling way for food chains and retailers to stay ahead of competition,” said Mark Tiainen, Director of Technology of Jessam Communications. “Ignify gives our customers a powerful weapon for instantly adjusting promotional campaigns to coincide with local market pressures. “In addition, Ignify has provided us the ability to effectively and efficiently communicate these changes to the field while simultaneously ensuring compliance and brand protection.”

Ignify eCommerce is an end-to-end online storefront and business commerce platform providing fully automated e-commerce capabilities with seamless integration into the Microsoft Dynamics line of products that is the focal point at Convergence. Businesses can leverage any combination of features crucial for online business including: cross-bundled promotions, targeted marketing campaigns and real-time inventory reports among others.

“We’ve built our business by providing premier online storefronts that are easy to integrate and simple to use,” stated Sandeep Walia, president of Ignify. “By leveraging our architecture, Jessam Communications will extend the reach of their core branding services to help McDonald’s maintain their number one status in Canada’s quick service food industry.”

About Jessam Communications
Jessam Communications Inc. is a privately held retail and merchandising solutions provider for National and International brands. Headquartered in Toronto, Ontario Canada, Jessam’s innovative support driven model called the Retail Merchandising Continuum (RMC) drives an outstanding ability to implement, deliver and manage point of purchase and branded merchandising campaigns for their clients. For more information, please visit www.jessam.com or call 866.470.0005. Jessam, beyond possible….

About Ignify
Ignify, established in 1999, is a privately-held company focused on the mid-market eCommerce and mid-market accounting segment. Targeting the mid-level market, Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs. The company also provides consulting services for eCommerce and software development initiatives and is a Microsoft Gold Certified partner and Sage Certified Partner. Ignify has offices in Los Angeles, Silicon Valley, Toronto and India. For more information, visit www.ignify.com or call 888-446-4395.